Business Transformation Leader Reveals His Approach to Adapting to a Changing World in New Book, “Coming About”
Health Monitor Network CEO David Paragamian shares his story — and his advice for how leaders can enact lasting change
Seasoned transformation leader David Paragamian, CEO of Health Monitor Network, is revealing his approach to turning around businesses in his new book, Coming About: How We Transformed a Major Media Company and the Lessons There for You. As unexpected headwinds disrupt one industry after another, David’s story gives executives the tools they need to modernize and drive deep and lasting change.
In Coming About, Paragamian shares his story of overcoming obstacles and embracing “the gift of the pivot.” His candid account of transforming his life following the deaths of his wife and parents sets the stage for his narrative of revitalizing several organizations including Razorfish Health and Health Monitor Network (HM).
Why it Matters:
Coming About pairs relatable stories about how our rapidly-changing world can disrupt the trajectory of any business — or any individual — with Paragamian’s advice on how to recover with humor and grace. His simple framework for sustainable change gives every leader the tools they need to transform their organization. He calls it “the three Cs”: culture, communication, and competitive advantage.
- Culture: Culture sets the stage for all action. He shares his tactics for fixing culture, from implementing an on-the-spot bonus program to painting over parking spots previously reserved for executives.
- Communication: Paragamian says that transformation requires transparency and a north star. At HM, for example, he sent a monthly video update that was honest about the good and the bad to build trust.
- Competitive Advantage: There is no competitive advantage without a customer-centric focus that verges on obsession. He shares his approach to listening to and learning from customers to deliver an “irresistibly superior product.”
David Paragamian is a husband, father, and serial change agent ― a self-identified “storyteller-in-chief.” Over his 30+ year career, he’s worked for Procter & Gamble, Johnson & Johnson, Roche Pharmaceuticals, and Razorfish Health, among others. As CEO of HM, he guided the company through the COVID-19 pandemic, helping it pivot from a legacy print media company to a modern, digital marketing platform.
Health Monitor is a targeted healthcare marketing platform for the pharmaceutical/OTC and CPG industries. Our in-house, award-winning content studio creates bespoke educational content about disease states and specific therapies that powers more productive patient-physician dialogues. Health Monitor has the largest proprietary physician office network in the industry, with over 200,000 offices and more than 450,000 healthcare professionals engaging with our omnichannel educational products. For 40 years, our brand has been at the forefront of healthcare marketing and trusted to deliver high-value content at all points of care for patients and physicians providing powerful ROI to brands and better outcomes for patients. Together we build brands and empower patients. Learn more at www.healthmonitornetwork.com and on LinkedIn and Twitter.
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