News & Insights

"Our business’s success comes from our ability to leverage technology platforms that meet audiences’ expectations of embracing digital methods for content consumption."

“Coming out of COVID…We broadened our definition of point of care in terms of communication. It exists in telehealth, in remote patient monitoring, in the exam-room, on a mobile phone and in a post or pre-visit to the physician. It also includes communication directly to the healthcare professional.”

“To Health Monitor, trust is not merely the buzzword of the moment; it is the guiding force of the brand. Since its inception, Health Monitor has offered patients sound information and proactive strategies for optimizing their health.” Engaging with our Point of Care (POC) content—whether print or digital, at home,...

Just a few years ago, I had the privilege of attending a senior executive retreat with one of the big 5 global agency holding companies, where that network’s Chief Creative Officer provocatively stated: “if your client still has a Chief Digital Officer in 2018, they are officially a dinosaur.”

Listen to our EVP, Chief Growth Officer, Keith Sedlak, discuss the power of strategic content marketing in this 4-part webinar series “Points of Content at the Point of Care”. He covers content marketing, campaign measurement, omni-channel marketing, and content at the point of care.

Marketers and marketing campaigns in the bio-pharmaceutical space enjoy a real advantage when it comes to measuring the impact and effectiveness of their efforts – prescriptions can be tracked and linked to the healthcare provider that wrote them. This