OTC/ Consumer Health & Wellness Brands
Building Successful Brands
In today’s fast-paced world, where distractions are many and consumer attention spans are shorter than ever, getting your brand noticed is no easy feat. This is particularly true for over-the-counter (OTC) and consumer health & wellness brands. However, your brand can captivate audiences at a critical moment.
Engagement at the Right Time
As a pioneer in targeted HCP Marketing, we provide brands an omnichannel wellness platform with a reach of 200k+ HCP Network, 450K+ HCP Offices, 10M + DTC.
By leveraging the power of HCP recommendations brands can enhance their trust, increase their brand awareness and grow their market share. So, if you’re looking for a fresh and effective way to connect with patients and healthcare providers, look no further.
Why Healthcare Providers Drive OTC Brand Success
Highlights from the survey for Consumer Health Products assoc. (CHPA)
- •Nearly three-fourths of PCPs recommend OTC medicines to relieve symptoms before recommending a prescription treatment.
- •84% of consumers say they trust their healthcare provider’s advice on what OTC medicine they should take or give to others.
- •73% of consumers are likely to purchase a brand their doctor recommended within one week. Source: Booz Allen did a study for the CHPA entitled , “The Value of OTC Medicine to the United States,” (2011) Source: Jacobs LR . Prescription to over-the-counter drug reclassification. AmFam Physician. 1998;57:2209-14 Source: HBW Insight Sept 2022
- Clinician Update & Digital Clinician Update with Patient Starter Kit
- HCP Social
Direct to Patient/Consumer
- Consumer Starter Kit w/ education & samples
- Digital Exam-Room Screen
- Targeted Reach to Consumers
Trusted Content You Can Rely On
- Trusted content you can rely on…We don’t mix our messages. You won’t find ads for cars or food on our digital screens. And we don’t distract with news and entertainment.
- We produce our own content. That means every piece is conceived, researched, written and designed by the HM team.
- We’re patient focused. Clear education. Practical takeaways. Informed advocacy. We believe it’s the path to better health outcomes.
- We collaborate with the best—and have been for decades. Our Medical Advisory Board come from the country’s foremost institutions: Harvard, Yale, Johns Hopkins, Mt. Sinai and elsewhere.
- We showcase everyday survivors. Real people love to share their health journeys with us. And we love to inspire our readers by passing them on.
- We offer the broadest reach, where it matters most. With more than 450K + HCP’s and 10M+ patients DTC, we offer powerful marketing solutions with scale and flexibility to effectively drive brand growth.
“There is a tremendous opportunity for OTC brands to build trusted relationships with patients and their healthcare providers through content and Health Monitor Network is poised to facilitate these relationships.”
SVP OTC/Consumer Wellness Channel