News & Insights

InsightsArticle

Pharma marketing post pandemic: Why omnichannel is the only channel

Just a few years ago, I had the privilege of attending a senior executive retreat with one of the big 5 global agency holding companies, where that network’s Chief Creative Officer provocatively stated: “if your client still has a Chief Digital Officer in 2018, they are officially a dinosaur.”

InsightsArticle

Points of Content at the Point of Care

Listen to our EVP, Chief Growth Officer, Keith Sedlak, discuss the power of strategic content marketing in this 4-part webinar series “Points of Content at the Point of Care”. He covers content marketing, campaign measurement, omni-channel marketing, and content at the point of care.

InsightsArticle

In-Flight Measurement

Marketers and marketing campaigns in the bio-pharmaceutical space enjoy a real advantage when it comes to measuring the impact and effectiveness of their efforts – prescriptions can be tracked and linked to the healthcare provider that wrote them. This

NewsPress Release

Health Monitor Network Receives Digital Screen Network Certification from the Point of Care Marketing Association (POCMA)

Health Monitor Network, a leading targeted healthcare marketing platform for the pharma/OTC industry, is pleased to announce it has received certification by the Point of Care Marketing Association (POCMA) for its Digital Screen Network.