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News

Recent news, articles, press releases and current events highlighting Health Monitor Network’s current efforts within the Point of Care industry, national landscape and local community.

March 5, 2020

Health Monitor Network Launches Two New Products: Point of Care Mobile Offerings for Patients and Physician Device Targeting 

Health Monitor Network (HM), a leading direct-to-patient/patient engagement company, introduces a new point-of-care (POC) innovation that seamlessly integrates into its existing suite of digital and print solutions. This advanced precision mobile solution broadens HM's patient and prescriber engagement capabilities.

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February 10, 2020

Straddling the print/digital divide at the point of care

Among the preeminent point-of-care content providers, Health Monitor Network is one of the few that has its feet planted in both the digital and print worlds. We checked in with HMN VP, editor-in-chief Maria Lissandrello to get her take on how the company manages to straddle that line.

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January 28, 2020

PM360 Circle of Excellence: Insight and Communication at the Point of Care

A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered the day before the 2019 Trailblazer Awards Gala to discuss insights into point of care opportunities and how these can be used to improve communications with HCPs and patients. These individuals offered keen insights in a discussion moderated by Croom Lawrence, Client Strategy, Merkle. 

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January 23, 2020

Health Monitor Network Designated One of the Best Workplaces in the United States 

Health Monitor Network (HM), a leading direct-to-patient/patient engagement company, has earned national recognition as an official Great Workplace by the Great Place to Work® Institute. This Certification is recognized world over by employees and employers alike and is considered the “Gold Standard” in identifying and recognizing great workplace cultures. Using validated employee feedback with rigorous, data-driven methodology, the process confirmed that HM earned an 89% Trust Index Engagement Score, which ranks as an exceptionally high score and among the highest in the region and country. 

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January 17, 2020

Achieving a Point-of-Care Advertising Balancing Act

Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reach their targeted audiences. POC content is designed to educate patients regarding treatment options, drive patient/physician engagement, improve adherence, and, ultimately, enhance health outcomes.

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December 17, 2019

John Angelini on Growing Up in a Family of Creatives, Landscaping and Jim Morrison

John Angelini, VP and creative director of Health Monitor Network, sits down with MM&M for an interview as part of their CHOPS series featuring creative leaders in pharmaceutical marketing.

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November 22, 2019

Health Monitor Network Recognized for Editorial Content and Design Excellence

Health Monitor Network (HM), a leading direct-to-patient/patient-engagement company, has received five prestigious MarCom Awards for quality writing and design. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals.

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November 18, 2019

Breaking Down POC Communication Barriers

It’s not surprising that people who understand and open up to their healthcare providers are more likely to acknowledge their health problems, understand their treatment options, modify their behavior accordingly, and comply with their medication schedules. However, the following key barriers stand in the way:

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October 30, 2019

Health Monitor Network Partners with The American Association of Nurse Practitioners to Announce 2019 Life Changer Award Winner

Health Monitor Network (HM), a leading U.S. direct-to-patient/patient engagement company, in partnership with the American Association of Nurse Practitioners (AANP), has named Gillian McKie, Palliative Medicine Nurse Practitioner at Atlantic Health System, winner of their 2019 Life Changer Award. The Life Changer Award is given to a nurse practitioner who has made a significant difference in the life of a patient.

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October 23, 2019

Health Monitor Network CEO, Ken Freirich, Awarded DTC Innovator Award

The DTC Innovator Award was created by DTC Perspectives to honor leaders whose DTC marketing efforts help promote and improve patient marketing effectiveness. Honorees are selected based on accomplishments -- where innovation creates meaningful change in the industry and business success.

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October 23, 2019

PM360 2019 Trailblazer Awards Gold Supplier/Vendor of the Year Health Monitor Network

A trusted fixture in medical offices for more than 35 years, Health Monitor Network (HM) is committed to improving clinical outcomes, fostering adherence, enhancing patient-provider dialogue, and promoting health literacy via our stable of award-winning, medically reviewed patient-education print, digital, and mobile products. HM’s highly respected content, which reaches tens of millions of condition sufferers through a network of 200,000+ medical offices and 400,000+ HCPs nationwide, is often co-branded and/or distributed by many of the country’s leading medical associations, societies, and patient-advocacy organizations. Whether it’s being at the forefront of point of care’s evolution into digital or developing new platforms to further enhance the patient/HCP engagement, HM continues to lead the industry.

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September 25, 2019

Health Monitor Network Wins Prestigious PM360 Company Of The Year Award

Health Monitor Network (HM), a leading direct-to-patient/patient-engagement company, is named 2019 PM360 Trailblazer Award Company of the Year Gold Winner in the Supplier / Vendor (to the pharmaceutical marketing industry) category. PM360 Magazine is the leading publication for pharmaceutical and biotech marketers.

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September 17, 2019

Digital Exam-Room Posters – The Right Place; The Right Moment; The Right Message

When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians. Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room Posters increasingly provide strong value for physicians and their patients. Life science marketers can be confident that these digital exam room screens deliver the right message, to the right audience, at the right time.

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September 13, 2019

Health Monitor Network Investing Aggressively in Technology

William Saint-Louis has recently joined HM as Chief Technology Officer. This newly created position demonstrates the company’s commitment to cutting-edge technology and providing best in breed content, products and outstanding service to its stakeholders including pharmaceutical customers, patients, physicians and health systems. Saint-Louis recently served as Chief Information Officer at Regalis Health Services, a leading U.S. healthcare management services organization supporting health systems. Prior to Regalis, he served as Director of Information Systems at Westmed Practice Partners, the management services arm of Westmed Medical Group, one of the largest physician practices in the NY-NJ-CT tri-state area.

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May 29, 2019

AADE Industry Allies Council (IAC) Spotlight: Health Monitor Network

The National Assessment of Adult Literacy reports that 9 in 10 Americans lack the skills needed to obtain, process and understand basic health information; adopt healthy habits; and make appropriate health decisions. Furthermore, the Centers for Disease Control and Prevention (CDC) states, the consequences of health illiteracy can include failure to seek preventive care, not receiving timely treatment, higher rate of hospitalization/emergency services and poorer treatment outcomes. In short, proper patient education and effective patient engagement are critical to the successful administration of healthcare.

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May 15, 2019

Health Monitor Network Receives Significant Investment From WestView Capital Partners

Capital Infusion to Propel Company’s Digital Leadership in Point of Care

Health Monitor Network (“HM” or the “Company”), the leading direct-to-patient (DTP) / patient engagement company in the United States, today announced that it has received a significant growth capital investment, led by private equity firm WestView Capital Partners.

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Aoril 30, 2019

PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care

Quality content teaches and empathizes. It fills in the gaps between knowledge and understanding. It opens the door to deep questioning and listening. That’s the consensus of the 11 Trailblazer Brand Champions, Marketing Team of the Year Finalists, and Marketer of the Year Finalists who gathered to discuss content and the point of care the day before the 2018 Trailblazers Award Gala this past September. They came to shed light on what goes into creating the kind of quality that moves readers to action, and how, where, and when is it best delivered—to patients, providers, physicians, and other healthcare professionals?

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October 15, 2018

NJBiz Business Profile Issue: Leading Patient Education Provider for 35 Years

Health Monitor Network, the leading direct-to-patient (DTP) company in the United States, marks 35 years as an innovator in the area of patient engagement. The Montvale, NJ based company has established a long-standing reputation built on trust and credibility that has become the hallmark of its products, culture and growth.

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October 15, 2018

Health Marketers Exchange: Personal Exchange – Mike Weiss

“Care about people, like what you’re doing, make a difference.”

Health Monitor's very own, Mike Weiss, was featured in this month’s Health Marketer’s Exchange magazine.

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August 1, 2018

PM360: Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of “health literacy”), they’re able to have a more productive conversation with their HCP team. The result: Smarter decisions that lead to better care and improved outcomes. Poor health literacy, on the other hand, leads to fewer health screenings, poorer preventive measures, and reduced adherence to prescribed regimens.

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June 12, 2018

Health Monitor Network Supports Shades for Migraine

Partnership will Provide Awareness Across Multiple Platforms for this Important Neurological Initiative

Health Monitor Network (HM), the leading direct-to-patient (DTP) company in the United States, announces its support of the Association for Migraine Disorders (AMD) and their Shades For Migraine day on June 21st – officially designated Migraine Solidarity Day. Shades For Migraine is a campaign to promote migraine awareness and create a viral buzz for a disease that affects over one billion people worldwide.

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May 30, 2018

Ken Freirich Named One of the 2018 PM360 ELITE 100

Health Monitor Network President Recipient of Transformational Leader Award

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, and medical device sectors, has named Ken Freirich, president, Health Monitor Network as one of the 2018 PM360 ELITE 100 in the Transformational Leader category. Now in its fourth year, the PM360 ELITE (Exceptional • Leaders • Innovators • 
Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

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May 30, 2018

ELITE 2018 Transformational Leader Ken Freirich of Health Monitor Network

PM360 May 2018 Issue – ELITE Awards

The Point of Care Leader

When Ken Freirich, President of Health Monitor Network, first joined the company 13 years ago, there were about a dozen people in a very small New York office, but his vision extended well beyond that: “I saw the tremendous potential of the platform and the need in the patient-engagement marketplace,” he says. “I felt the company had the ingredients for something extraordinary, and I could help grow it.” Using his gift for acquiring the right talent, he ultimately helped transform the company into the point-of-care leader it is today.

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April 6, 2018

Three New Senior Executives Join Health Monitor's Management Team

Strategic Additions to Help Guide Company Through Period of Explosive Growth

Award-winning Content Through Innovative Products Enhances Patient/Healthcare Provider Dialogue

Health Monitor Network, the leading direct-to-patient (DTP) engagement company in the United States, has provided award-winning publications and digital products in healthcare providers’ waiting and exam rooms for 35 years. To support its aggressive growth plans, both for the company as well as for its rapidly expanding network of digital patient-education products, Health Monitor has added three senior executives to its management team: Howard Halligan, chief financial officer; Christopher O’Toole, senior vice president, sales, advocacy, and alliances; and Robb DeFilippis, senior vice president, operations.

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March 22, 2018

Health Monitor Network Celebrates 35 Years of Leadership in Patient Engagement

Growing Business Has Doubled Sales and Tripled Staff in Last Two Years

Award-winning Content Through Innovative Products Enhances Patient/Healthcare Provider Dialogue

Health Monitor Network, the leading direct-to-patient (DTP) company in the United States, marks 35 years as an innovator in the area of patient engagement. The company has established a long-standing reputation built on trust and credibility that has become the hallmark of its products, culture, and growth.

Coming off its biggest year in history, Health Monitor Network is seeing explosive growth in 2018, particularly in its digital exam-and waiting-room products. The company is expected to continue its aggressive hiring this year.

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February 21, 2018

DTC Point of Care Marketing: The Challenges & Opportunities

Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala last September for a deep dive into the importance of point of care (POC) marketing today as the industry shifts yet again under a new Administration. These thought leaders discussed the myriad methods and connections that can be brought to bear when POC is used as a tactical and strategical tool within holistic marketing initiatives—and how marketers can make the best use of POC opportunities. Croom Lawrence, VP, Strategy Practice at Merkle Health, moderated the event. Participants included:

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January 18, 2018

Looking for Targeted and Efficient Brand Engagement?

While the Point of Care (POC) channel for patient education and brand advertising was established many years ago, it has seen tremendous growth over the last decade. Brand marketers and healthcare providers have embraced it, benefiting from delivering the right message, to the right patient, at the right time. In the current environment, every marketing dollar counts, media fragmentation continues, and the desire to be hyper-targeted exists more than ever. POC strategy and tactics represent a carved-out slice in many brands’ marketing plans. However, there are still substantial opportunities for brands to share in the growth and evolution of POC.

Growth of the POC channel has been fueled by marketers’ support as an effective communication vehicle, as well as the medical community, who see it as a way to help patients become more educated to make more informed treatment decisions. Engagement driven by POC will lead to better health outcomes and positive impact on healthcare cost burden.

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