Point of Care Changed in 2020…Will there be a New Normal?
July 14, 2021
Of the many aspects of pre-COVID life that changed during the pandemic, one to which health care professionals and brand marketers continue to pay close attention is Point of Care. As patient visits to physician offices dropped by around 60% in the early weeks of COVID, several things occurred simultaneously.
The New “New Normal”. Really.
June 8, 2021
As we get ready to head into the second half of 2021, it is clear that businesses in the US are heading into a new chapter in the covid-era. The “new normal.” Airplanes are now packed with travelers – but we are wearing masks. Consumers are now buying, building, investing with a frenzy – and waiting for delivery backlogs. And patients, well, they ARE back in physician offices getting the treatment they need, and in many cases put off for several months during the peak of the pandemic. It looks like a new normal has been reached.
May 18, 2021
The art of engaging patients through connecting on an emotional level: when dealing with serious health conditions, optimism and hope are important to a patient’s favorable outcome. At Health Monitor we visually depict genuine hope through personal stories combined with inspirational imagery of our patients. They selflessly share their stories and images as a way of giving back to others dealing with similar issues. The result—teller and audience both gain from the experience.
The Power of Trusted Content in Healthcare Communications
July 7, 2021
To Health Monitor, trust isn’t merely the buzzword of the moment—it’s the guiding force of the brand! Since its inception, Health Monitor has offered patients proactive strategies for optimizing their health. Engaging with our products motivates patients to embrace participation, change and action that helps lead to better outcomes.
Transforming HR from Policing to Inspiring – A Culture of Care
May 26, 2021
Health Monitor Network announced a key new hire to the executive team. Rob Dougherty will be joining the company on April 12, 2021 as the Senior Vice President for Network Sales, reporting directly to the CEO. He will lead a team dedicated to supporting healthcare professionals and their patients with in-office educational materials on disease states and specific therapies.